Planalytics: How One Company's Mission to Weatherize Business Solutions Resulted in a Complete Preparedness Program

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One company intimately aware of the influence weather has on making business decisions has made it their mission to remove weather volatility from the equation, offering retailers the global weather intelligence to more accurately forecast demand. Planalytics, the leading business weather intelligence organization, educates their customers on the benefits of factoring weather risks into their sales planning. This effort has trained their customers to take a holistic approach to preparing for weather-related incidents—so much so that customers were asking to see how Planalytics intended to work around weather (and other) risks to their own business operations.

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